CARING Magazine, Contributor, Merrily Orsini
View Merrily Orsini's regular monthly articles in CARING Magazine.
The National Association for Home Care & Hospice recently named Merrily Orsini a top expert in home care and hospice. She also served as a delegate at the 2008 Home Care & Hospice Industry Strategic Planning Congress
November 2007: System Helps Home Care Agencies Boost Referrals
Until recently, many home care agencies didn't have to think much about marketing.....But times have changed.
Cision, June 07: Sponsorship Marketing: More Than Just Media Exposure
When was the last time you asked, “What is the real value of sponsoring this event?” When was the last time you asked, “How does this sponsorship fulfill our strategic marketing plan?"
Private Duty Insider, March 07: How to craft and deliver direct mail that will generate referrals
To achieve a direct mail campaign that will yield inquiries and sales, include information that is helpful to either the potential client or referral source. Matching wants and needs is crucial to your success with direct marketing.
Home Health Care Management & Practice, April 07: Using Public Relations and Marketing to Generate Referrals and Sales
This article addresses how home health care managers and owners can use marketing and public relations to generate sales leads.
The Private Duty Source, March 07: Creating Buzz for Your Private Duty Agency: A Checklist for Home-Care Public Relations
When introducing a new business to the community or providing information regarding an existing business, there are some specific pieces of information you should include in your promotional materials.
Success in Home Care, March 07: Rev Up Your CEU For Continuous Marketing
Take your continuing education program to the next level and you’ll not only garner 10% to 15% more referrals on average, you’ll also bring in thousands of dollars in new revenue.
Business First, Feb 16, 2007: Home-care industry must address concerns as number of older Americans increases
Since Kentucky State Data Center director Ron Crouch started alerting Kentuckians about the effects of an aging society several decades ago, and how Kentucky is ahead of the curve as to what America will look like as its citizens age, not much has changed in how we are approaching this phenomena.
The Lane Report, March 2006: Louisville's First Lady of Home Care: Merrily Orsini turned social work lessons into a home-health legacy
Merrily Orsini, MSSW, pioneered the geriatric in-home care business in Louisville in 1981 when she founded Eldercare Solutions. With a master’s in social work from the University of Louisville, Orsini used her education in social work and expertise in geriatrics to earn the trust of hundreds of families struggling to provide services to aging relatives.
Home Health Care Management & Practice, February 2006: Private Duty Services: A Comprehensive Look. Guest Editor Merrily A. Orsini
Merrily Orsini, MSSW, served as the Issue Editor for the February 2006 Home Health Care Management and Practice Journal. Included in this issue is an article on marketing private duty home care services that she also authored.
National Paralegal Reporter, October 2005: Home Health Care Legal Challenges and Responsibilities"
As people seek ways to avoid institutionalized care, the increase in home health care and non-medical home services is quickly taking the place of other care options such as nursing homes.
Article used with permission of the National Federation of Paralegal Associations, Inc. (C) 2005 National Federation of Paralegal Associations, Inc.
Success in Home Care, July 2005: BRANDED! Use Branding to Cement Image, Gain Referrals
In today's media and information-saturated world, there's no substitute for instant name recognition. Referrals are won and lost in the few seconds it takes a potential client to determine their gut impression of your agency's services.
Which means your agency needs to push beyond traditional print, radio or television advertising into the less tangible, but far more powerful, world of branding. You need a strong, positive brand that conveys a sense of quality and standard and makes potential customers trust your services before they've even sampled them.
Training Video: "Adapting to a Family’s Lifestyle": Manners, etiquette, dress appropriate for those who work in affluent households.
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