This second edition covers new ground for professionals in the field of aging, including the chapter Merrily Orsini authored, “Marketing Geriatric Care Management.”
Available for purchase at the following locations
Jones & Bartlett, Amazon.com, and other fine retailers.
This new edition
- Gives tools to work with the difficult and nearly normal aging family
- Provides tools to work with a broad cultural range of aging clients
- Offers tools to assess and improve quality of life issues for older adults
- Addresses challenges and gives solutions for aging non-profit organizations
- Helps to create marketing strategies as a basis for spending marketing dollars
- Provides an overview of care management credentialing
- Adds a new perspective on working with Family Caregivers
- Gives a positive framework and techniques for moving an older adult
- Addresses the post 9/11 need for businesses who work with a frail aging population to prepare for an emergency
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